The Martini was
born at least a century ago, but its Golden Age begins in the twentieth
century.
As early as 1904, O. Henry mentions the Martini in The Gentle
Grafter, a comic tale in which Parley-voo Pickens and his partner, Caligula Polk, kidnap the wealthiest citizen of Mountain Valley, Georgia, and decide to treat him royally with a fancy meal:
"So at twelve o'clock we had a hot lunch ready that looked like a banquet on a
Mississippi river steamboat. We spread it on top of two or three big boxes,
opened two quarts of the red wine, set the olives and a canned oyster cocktail
and a ready-made Martini by the colonel's plate, and called him to
grub."
This episode tells us two things: Not only is the Martini so well-known at
the dawn of the century that O. Henry can mention it without explanation, but a
liquor company--in typical American fashion--has already marketed a ready-made
version.
Cocktails,
particularly those made with gin, were increasingly popular. The Martini's
speedy ascent, begun during World War I, stalled during the first
days of Prohibition and then, ironically, accelerated. But on January 16, 1920,
thirty-six states ratified the Eighteenth Amendment to the Constitution and the
selling of alcoholic beverages was forbidden by law. Bars and taverns from
coast to coast closed their doors, but many reopened elsewhere as speakeasies.
Bootleggers found it easier to make drinkable gin than whiskey, and bathtub gin
became the liquid currency of the underworld. "Some speakeasies are disguised
behind florists' shops, or behind undertakers' coffins," reported a french
observer in New York. "I know one, right on Broadway, which is entered
through an imitation telephone box." The 21 Club, then known as Jack and
Charlie's , had a trick to beat a police raid: an emergency button would flip
the bottles on the bar shelf down a chute to the basement.
Prohibition ruined the restaurant business in cities, and posh
establishments
such as New York's Delmonico's, which depended on wines and champagne, soon
went out of business. And it changed the way Americans drank. While across the
country general liquor consumption was down, city dwellers drank more per
capita, and the trend was towards a mass binge on hard liquor.
Spanish surrealist film maker Luis Bunuel--an ardent Martini drinker--wrote
in his 1982 memoir: My Last Sigh;
I never drank so much in my life as the time I
spent five months in
the United States during Prohibition. I had a two-fingered bootlegger friend in
Los Angeles who taught me that the way to tell real gin from ersatz was to
shake the bottle in a certain way. Real gin, he assured me, bubbles. It was a
time when you could get your whiskey in the local pharmacy with a prescription,
and your wine in a coffee cup when you went to the right
restaurant...Prohibition was clearly one of the more nonsensical ideas of the
century. Americans got fabulously drunk, although with repeal they seem to have
learned to drink more intelligently."
Until
Prohibition ended in 1934, Americans had little access to high-proof,
highly fragrant gins, but the cheap stuff was easy to make. "The gin is aged
about the length of time it takes to get from the bathroom where it is made to
the front porch where the cocktail party is in progress," claimed one bar
book. So bartenders disguised bathtub gin with a "civilizing" dose of vermouth
in a one-to-two ratio. The Martini cocktail was sipped from a small chilled
glass with a twist of lemon.
Since Prohibition
gin wasn't of the best quality, new cocktails were invented to mask the crude
taste--especially for the ladies. A 1934 Martini & Rossi advertisement in
Vanity Fair noted, "They're disappearing fast, thank
goodness--those vicious liquid heartburns. People are going back to civilized
cocktails--Martinis..."
After signing the act repealing Prohibition, Franklin Roosevelt mixed the
first legal Martini in the White House. Cocktails moved from the speakeasy to
the legal bar and, finally to the living room, where, along with the radio, the
cocktail hour became an American institution.
Used with the permission of Chronicle Books, San Francisco.
Copyright 1995.